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At our company, we pride ourselves on our exceptional work and the appreciation we receive from our clients. We strive to deliver top-notch services, always going the extra mile to exceed our clients' expectations. Our dedication to quality and customer satisfaction has earned us a reputation for excellence in the industry. We cherish the positive feedback we receive from our clients, as it motivates us to continue delivering outstanding results. Their appreciation is a testament to our commitment to excellence and the trust they have in our abilities. At our company, we firmly believe in fostering strong and lasting relationships with our clients, built on trust, transparency, and open communication. We view each project as an opportunity to showcase our expertise and provide exceptional value.
Glimpse of our prime clients
Caratlane
1. Audience Segmentation by Purchase Intent
We moved away from broad targeting and created micro-segments:
Warm: Recent website visitors & engaged Instagram users (last 30 days)
Hot: Cart abandoners, video viewers over 75%
Cold: Lookalikes of past buyers + affinity targeting by relationship events (engagement, wedding, gifting)
This structure helped control CAC and allowed aggressive scaling only where it made sense.
2. Creative Restructuring
We tested 12+ creatives in 3 formats:
UGC-style product try-ons
Price vs. Quality carousel explainers
Emotional storytelling reels (“Gift her timelessness”)
The winning formula? Minimal copy + crisp visuals + clear trust elements (BIS certified, easy returns, etc.)
3. Time-Based Dynamic Retargeting
We built a dynamic ad structure that refreshed messaging every 72 hours for remarketing. For example:
Day 1–3: Reminder with product image
Day 4–6: Testimonial-based ad
Day 7–10: Price drop or urgency message
This reduced fatigue and brought back high-intent users.
We adopted a full-funnel paid social strategy built around precision audience targeting, high-intent creatives, and dynamic optimization.
Case Study #1
WOW Skincare
1. Product-Centric Micro-Funnels
Instead of broad campaigns, we created dedicated funnels for each hero SKU, with custom creatives and UTM tracking.
For example:
Funnel 1: Onion Hair Oil
Funnel 2: ACV Shampoo + Combo offers
Funnel 3: Gifting kits (seasonal spikes)
Each funnel had tailored ad messaging, copy, and offers based on the product’s USP and average conversion cycle.
2. Full-Funnel Retargeting System
We built a 3-tier dynamic retargeting engine:
Warm: Engaged with video/viewed product
Hot: Added to cart, site visitors <7 days
Win-back: Site visitors 14–30 days
Every group saw different messaging and creatives based on time-lag intent. This dramatically improved conversion efficiency.
3. Visual UGC + Scientific Hook Copy
We shifted from polished product shots to UGC-style testimonials, results-based demos, and “My skin story” series.
Best-performing creative themes included:
“My hair fall stopped in 3 weeks” (testimonial-led)
“WOW vs Regular Shampoo – See the Results”
15s videos with visible foam, lather & texture visuals
Our approach combined deep funnel mapping with a creative-first campaign architecture—backed by ongoing A/B testing.
Case Study #2
Just the Beginning...
These are just a few of the many brands we’ve helped scale with performance focused digital marketing. At Sociomilan, we don’t just run campaigns, we engineer outcomes.
Whether it’s improving ROAS, cutting down CPMs, or unlocking new revenue channels, our approach is rooted in deep strategy, relentless optimization, and result driven execution.
Your growth is our next case study.
Let’s build something remarkable together.